Hi, I’m James (or Jimi) Hopkins — and over the last 15 years, I’ve had a front-row seat to the evolution of digital marketing and Digital Retail.

From building my first online store to co-founding a global DTC brand that scaled to $30M in revenue, I’ve lived through the highs, lows, pivots, and breakthroughs that define this space. As the founder of Hopkins Digital, I’ve helped dozens of brands cut through the noise, sharpen their messaging, and scale their revenue using smarter digital strategies. But in 2025 and beyond, "smart" has a new definition — and that definition is AI.

I've seen firsthand how fast Digital Retail is changing. Customer expectations are shifting. Paid ads are less predictable. And the brands that thrive aren’t just creative — they’re efficient, data-driven, and AI-powered.

That’s why I wrote this playbook. It's concise and packed full of actionable strategy.

AI Advantage isn’t theory. It’s a playbook built from experience — tested with real clients, real campaigns, and real results. I want to show you how small tweaks, backed by AI, can produce outsized outcomes: from increasing conversion rates to automating customer support and creating better content in less time.

Whether you're a solo founder, a growing team, or an established DTC brand — this is your guide to building a smarter, faster, and more future-proof business with AI at the core.

Let’s dive in.

James Hopkins
Founder, Hopkins Digital

Of course if you want us to help you navigate these waters and work out what is best for you, we can do that too- just email me at [email protected] and we can set up a time to chat.